Jake Coyle wrote an AP article in the South Florida Sun-Sentinel on the phenomenon of YouTube music videos:

Acts are increasingly giving up at least some control, leaving them sometimes wondering what their role is in this new, post-MTV, democratic world of music videos.

For the unofficial video for Spoon’s Don’t You Evah (tinyurl.com/yp38wh) produced by Wired magazine, the band gave its blessing to the robot-dancing clip. If you look closely, though, you can spot Spoon frontman Britt Daniel on an escalator — only a background figure in his own video.